Freitag, 13. März 2009

PORTFOLIO
























ADD founded in 2000 managed to establish itself
as a brand that caters to a crowd that has a keen
eye on fashion but refuses to make too much of a
fuzz about it. With the collection of AW 09/10
Deertz decided to make the shift from a unisex
concept to an all menswear line. ADD has always
offered a laid back cool and in the past years has
grown up to offer not only that. The line has
acquired a smart that sometimes borders
on the elegant. Deertz is obsessed with details
and has been given a talent of blending
qualitatively-high yet simple fabrics with
unpretentious styles, which inadvertently
define urban trends without trying to.






www.welcometoadd.com

















































Boessert/Schorn´s fashion is rough, organic,
unobtrusive feminine and nonchalant. The
inspiration of Boessert/Schorn is everyday life,
craft, old things and traditional costumes.
They like to work with crumpled strong
materials, extensive details, old technics like
handstich pattern or knitwear. Boessert/Schorn
stand for rough clothes, incompleteness,
sketchiness and contradiction.

















www.boessert-schorn.de














































„We started with the idea of creating characters
that could appear from fairytails like Carroll's
„alice in wonderland“ or the „lord of the rings“.
There are black riders, elf's or clowns,but also
just surrealistic arranged elements such as an
envelope, the doors, a fan or the playing cards.
Like being small when all that surrounds you is
huge, or putting yourself together to be a telescope.
It is a fantastic nightmare but you dont want it to
be over.
What interests us in fairytales is the unexpected
moment, when strange things happen. How the
little girl is involved in many incidents, being part
but standing outside at the same time.“

It is radical charming.







ONLINE showroom
www.telescopeandenvelope.blogspot.com


www.butterflysoulfire.com











































Berlin-based GARTER & ASP's new collection is
A collaborative project that encompasses
specific attention to line and form.

Using only high quality leather, the garments in
GARTER & ASP's 2009 fall/winter collection have
strong modern cuts with a refined edge.

We instinctively revere leather for its strength,
power, and the innate familiarity of
its smooth surface:

skin is nature's
most primal
material.








www.garter-asp.com














2.+3.April 2009 | 11-20Uhr

showroom | FOURSTORE basement | Mulackstr.12 | 10119 Berlin

for appointments contact: sharepr@googlemail.com or Thoas 0049 178 386 11 40









share PR is an non for profit project. conducted by butterflysoulfire.
for requests regarding this website contact manufacture@btfsf.com .




Donnerstag, 12. März 2009

OFFICIAL PRESS DAY SHEDULE

click image to enlarge!



Mittwoch, 11. März 2009

A.D.DEERTZ | RELAUNCH & SHOP OPENING


click images to enlarge !



click images to enlarge !



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to receive the press release as pdf,
please send an email to: sharepr@gmail.com


www.addeertz.com